Tuesday, January 26, 2010

Project Gratitude

Here is the press release that was developed by TAPS for the event 'Project Gratitude.' Las Vegas here we come!


Military widows and daughters to be honored at

Miss America Pageant

TAPS/GYBN families offered royal treatment via ‘Project Gratitude’


Twenty-two bereaved widows and daughters of fallen military members will attend the Miss America pageant this weekend courtesy of a new initiative called Project Gratitude.


The women will travel from around the country courtesy of American Airlines to take part in pageant festivities at Planet Hollywood as well as a number of special events planned specifically for the mother-daughter affair. Activities will include attending the Donny and Marie show with backstage passes to meet the celebrities; make-over's and a shopping spree courtesy of Macy's; and attending formal affairs affiliated with the Miss America Organization.


The event was the idea of Sharlene Hawkes, 'Remember My Service' president and a former Miss America. With the assistance of Darci Hansen, Founder/Editor-In-Chief of Elan Woman magazine, the friends created 'Project Gratitude.'


"This is all about remembering the great service and ultimately, the great sacrifice that so many families make to preserve our way of life, and defend our liberties," said Hawkes. "Giving these women a royal weekend is the very least we can do for America's greatest treasures. I hope that we can make this a tradition."


The weekend will also include a full day at FINO, courtesy of the owner Alejandro Hormechea, and premiere stylists Andeen Rose-Clark and Zhane Richer (Celine Dion's personal hair stylist). Donating their time and space, all 22 moms and daughters will receive manicures, pedicures, make-up, and hair styles in preparation for the televised segment of the Miss America Pageant.


"I have been asked who is the official sponsor for the event and my response is, 'Two blondes with big hearts and generous friends.' said Hansen. "We simply wanted to do something to honor our military families. Our partners have enabled us to provide a fairytale event loaded with surprises and a lot of bling!"


Taking part in this type of experience is part of a long road of recovery which TAPS facilitates for any person who has lost a military loved one, regardless of the relationship to the deceased or the circumstances of the death. "The Project Gratitude organizers reached out to TAPS knowing our military survivors would benefit from a weekend of bonding and sharing a fun experience," said Elizabeth Kreft, TAPS Director of Communications. TAPS is a network of more than 25,000 mothers, daughters, sons, and fathers who have lost loved ones in military service.


Got Your Back Network provides children of fallen soldiers the opportunity to interact with our country's most talented leaders.